Businesses are being warned that using AI tools to monitor rival prices and adjust their own pricing could breach competition law.
Legal risks linked to AI-driven price monitoring
Competition lawyer Alicia Murray from Lowndes Jordan points out that AI makes it easier to track competitors’ prices, but firms may be overlooking potential breaches of competition law when using such technology.
While AI can offer competitive intelligence advantages, businesses should be cautious as misusing this data for pricing decisions risks cartel conduct, which is prohibited under current legal frameworks.
Source: NBR
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